Click-to-WhatsApp Ads | The secret to turning leads into sales

3 min readMay 14, 2025

From Scroll to Sale: How Click-to-WhatsApp Ads Help You Sell Smarter

In today’s fast-scrolling world, customers don’t have time, and frankly, neither do you.

The brands winning in this digital race are not the loudest, but the fastest: the ones who meet shoppers where they already are, turn that quick “ooh I like this” moment into a conversation, and close the sale before the customer forgets they even wanted something.

Welcome to the power of Click-to-WhatsApp (CTWA) ads, where attention turns into action, instantly.

So, what are Click-to-WhatsApp Ads?

Click-to-WhatsApp Ads are a Meta ad format (available on Instagram and Facebook) that opens a WhatsApp chat with your business the moment someone taps on your ad.

That means no landing pages, no confusing funnels, no checkout forms that get ghosted. Just one tap. One chat. One chance to make a sale.

And with Chpter plugged in? That one chance turns into a repeat customer.

Why Click-to-WhatsApp Works Like Magic (Backed by Logic):

1. Higher Engagement

Let’s be real, when was the last time you filled out a form on mobile? Your customers feel the same. CTWA ads open up WhatsApp (an app they already trust and use daily), where it’s easy to ask a question, get an answer, and buy within minutes.

2. Faster Sales, No Friction

No logins. No abandoned carts. No “I’ll come back later” (they won’t). With CTWA, you respond instantly, close faster, and win before competitors even see the signal.

3. Personalized at Scale

With Chpter, you don’t just respond, you wow:

Share tailored product catalogs automatically
Offer dynamic discounts based on user interest
Capture leads and customer details in the background
Send follow-ups, promos, and post-purchase messages

All automated. All on-brand. All through WhatsApp.

How to Set Up a Click-to-WhatsApp Ad

Step 1: Create Your Ad in Meta Ads Manager

Campaign Objective: Messages
Destination: WhatsApp
Add visuals, targeting, and budget
Customize the pre-filled message (e.g., “Hi! I saw your ad and want to know more.”)

Step 2: Connect to Chpter
Once they tap and message you, Chpter does the rest:

Sends a friendly auto-reply
Shares product or service info
Collects customer data
Segments them for future retargeting
Tracks performance and conversion

Without Chpter vs With Chpter

Real Example: Fashion Brand in Action

A clothing brand launches an IG ad:
🧵 “The linen co-ord set you loved is back — tap to shop before it sells out.”

User clicks. Lands in WhatsApp.
Message: “Hey babe! Want to grab your size?”
Chpter shares color options, pricing, and payment link.
User pays. Order confirmed.

All within 3 minutes. No website. No drop-offs. No missed sale.

Tips to Crush It with Click-to-WhatsApp

Use lifestyle visuals: People want to see the product in action
Create urgency: “Only 5 left” > “Available now”
Set expectations: Let people know what happens when they click (“Tap to chat with us!”)
Follow up smartly: Chpter lets you retarget people who didn’t buy, automatically

The Bottom Line

Click-to-WhatsApp isn’t just another ad type, it’s a growth engine for businesses in mobile-first markets.

And when powered by Chpter, your conversations don’t just start, they convert, scale, and retain, turning every click into a real-time sale and a long-term relationship.

So if your current funnel still ends with “they clicked but didn’t convert,”
…it’s time to rethink the game.

Start smarter. Sell faster. Convert better, with Click-to-WhatsApp + Chpter.